This is the true story of how the brand, YogaForce® continues to expand its viability on a planet populated with increasing numbers of human beings desperately seeking balance and alignment.
After YogaForce Founder and CEO, Annie Appleby suffered a car accident in Los Angeles she was forced to invent a fresh, new way to practice floor exercise. After the accident, her hip bones were out of alignment and her yoga teacher, Bryan Kest, would point out that her poses were out of whack and she was actually exacerbating her injuries. Traditional yoga mats didn’t help her practice, and she found it difficult to get her hands properly aligned.
So she invented and patented the YogaForce A-Line Mat to guide and to align her yoga and Pilates poses correctly. It worked! Now, Appleby shares her one-of-a-kind best-selling A-Line Mat with thousands of practitioners worldwide to optimize their performance on and off the mat.
YogaForce has expanded to offer cutting edge fashionable brand extensions, such as Appleby’s newly designed YogaForce A-Line Bags, Necklaces and Towels. All provide much needed ergonomic reminders for proper body alignment and posture, an essential lesson she teaches in class and in life.
YogaForce premiered these new products at The Consumer Products Event’s Holiday Gift Guide at Morton’s Steak House, 551 Fifth Avenue in New York City, on June 8.
YogaForce A-Line Bags~ Appleby’s bags are perfect to align evolving travel and work needs, offering hands-free carry for your laptop and tablet. Both feature extra cushion pouches, with a compartment for your passport and wallet. There are multiple zipper units for makeup and a separate long compartment for magazines and documents and a wide inside space for clothes and shoes.
YogaForce A-Line Necklaces~ Elegant and understated, the YogaForce A-Line necklaces declare to the world that you are in the zone— a daily talisman to ward off negative energy. Available in elegant eco- luxury and nickel and tarnish free Argentium Sterling Silver that outshines white gold, platinum and even traditional sterling silver. And a sporty orange flame acrylic pendent on an Argentium Sterling Silver chain. Both are handcrafted in Vermont.
YogaForce Towels~ Appleby’s towels are soft, absorbent and all natural fiber cotton, perfectly designed just for your face and to use separately from your feet or body. The design features the bold eye-catching YogaForce logo on one side.
YogaForce A-Line Mats and necklaces are currently available on https://www.yogaforce.com. Newly designed bags and towels will be available for holiday shopping 2016 and are available now for pre-order.
YogaForce® is a Registered Trademark. The YogaForce A-Line Mat is patented and has been signed by celebs such as Jennifer Garner, Jessica Simpson, Kelly Ripa, Tobey Maguire and Jessica Biel to support Skin Cancer Awareness. The brand has been found in the offices of Google, Oracle and Facebook, as well as the best spas in the world, ranging from Meadowood to the Chopra Center, select Ritz-Carlton Hotels and even in the White House.
Now, get your chakras on, use YogaForce and transcend.
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